PPC Account Optimization

to imporve account performance

Get suggestions based on historical data, review and apply changes in seconds. Optimize account in minutes, not hours.

PPC Account Optimization

Optimize accounts in minutes, not hours

Get the power to improve account performance in a few clicks. Use our suggestions as the starting point for your own methodology.

campaign optimization leave note
keywords and search terms

Keywords and Search Terms

Find out about new keyword opportunities. Reduce spending by locating and excluding high-cost keywords. Keywords that are only one word or that are duplicates should be removed.

bids and budgets

Bids and Budgets

Reduce bids for expensive keywords to increase ROI and meet spend targets. Boost impression share and optimise automated bidding targets for converting ads. Boost your ads to the top of the page.

search and display ads

Search and Display Ads

Make and publish responsive search ads. Display placements that do not convert and mobile apps with no conversions are excluded. AB testing can help you find winning ad text and optimise ad text components.

shopping ads

Shopping Ads

Create collections of individual products. Bid based on any shopping attribute, manage bids, and flag search queries as negatives. Existing campaigns should be refreshed to reflect the product feed. Create traditional/smart shopping campaigns.

What is PPC Account Optimization?

PPC account optimization is a process that consists of three main stages. The first stage is keyword research, which helps you find keywords that are relevant to your business and have enough search traffic to be worth advertising on. The second stage is ad copy optimization, where you create compelling ads with the right keyword match types for your selected keywords. The third stage is the landing page optimization, where you ensure your website meets user expectations based on what they saw in the ad copy.

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